![]() ![]() ![]() Semrush allows us to take different tiered approaches. We don’t do content changes right away, because if it’s working, why change it? So we’ll look at their Site Audit score to make sure it’s good. The facility might say that they are doing great, but they are concerned about the local competition. Then we interview them and ask some key questions. Usually, a facility reaches out and asks us to help with visibility. Now that we have the central data in one place, I don’t spend as much time in Google Analytics anymore because the data is right there with Semrush integrations-all within one tool, not working out of three or four different tabs. What does the facility’s search authority look like? What are the keywords their competitors might be ranking for? What’s the keyword gap that we can work with? And the biggest advantage is having us all in there and being on the same page, leveraging the same tools, and using the same source of data. The first step for us is to ask internally, “What can we do with Semrush?” and then go from there. Now we have a process for when a facility comes to us and says they have new competition and are kind of concerned. It’s been really seamless and gets us all on the same page. The biggest value is having one workflow that works for all of us. And we hope next year we’ll get more people using the platform as the team grows. It’s extended from our SEO team to the web development team, the analytics team, and now the content team with our director of content and copywriters. We started with three colleagues using Semrush, and now we are up to 11. We run all our digital marketing projects with Semrush. In the early days, we were writing content and running small SEO campaigns now, we have massively scaled our operations to best serve the UHS portfolio. Then I got promoted to Supervisor of SEO, and we added two SEO developers to our team. ![]() How Is Your Team Structured, and What Do They Do?Īt first the SEO team started with just me and an SEO specialist. He answers our questions about how his team uses Semrush to improve website performance for health care facilities around the U.S. Today we’re talking to Tony Morisset, SEO supervisor at Universal Health Services, one of the largest and most respected providers of hospital and health care services in the nation. Growing and managing an SEO team is no easy feat! ![]()
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